Our client are a fast growth business.
They are now looking for a CRM Executive to join the team
Job Description:
*Primary focus on customer email, SMS and push campaigns including newsletter, promotional activity and referral.
*Campaign ownership from start to ?nish including planning, delivery and analysis.
*Responsible for the whole email creation process, including some basic image and HTML amends where required.
*Using email marketing design and delivery best practices, responsible for accurately collating and articulating design briefs to creative colleagues.
*Own campaign QA testing (content and technical) as well as managing deployment via the Customer Engagement Platform.
*Manage customer segment and selection process from de?ning targeting approach to writing data selection briefs through to delivery of campaigns.
*Report on segment volumes, campaign counts and produce campaign forecasts.
*Monitor campaign stats from delivery > conversion and produce daily/weekly and monthly reports and comment on performance using data.
*Produce campaigns in collaboration with the wider marketing team.
*Propose campaign and audience tests to improve key success metrics.
*Write and proof copy for campaigns.
*Understand competitor email activity and be on top of wider email marketing trends to highlight opportunities for future campaign improvements.
Personal Speci?cation:
*Ideally from a B2C marketing background or has gained experience through a placement/marketing degree.
*Understanding of email marketing design and delivery best practices.
*Experience with ESP/Marketing automation or CRM technology.
*A high level of written competency, excellent written skills and ability to produce accurate written briefs.
*Strong organisation and coordination skills with excellent time management and planning. Ability to plan and manage multiple campaigns and tasks.
*Excellent attention to detail.
*Logical and methodical - able to follow processes, formats and naming conventions.
*Competent in Excel and/or Google sheets.
*Experience in understanding how to read data and trend insights.
*Comfortable with numbers and reporting on performance.
*Able to work well independently and collaboratively, in-person and remote.
*Able to take ownership and responsibility for the work they produce.
*Basic hands-on HTML experience for editing and amends.
*Basic experience of design packages such as Photoshop/Sketch.
*Basic understanding of segmentation.
*A strong team player, keen to learn with a positive mindset and curious nature.
Excellent package on offer