Location: Todmorden
Salary: £30k DOE
Job Type: Onsite
Responsibilities:
Account Management
* Oversee social media accounts for multiple clients, ensuring each receives a customized approach.
* Develop, implement, and manage social media strategies that align with clients’ business objectives.
Social Media Strategy Development
* Create comprehensive social media strategies that align with clients’ goals and target audiences.
* Develop and maintain a content calendar to ensure consistent posting and campaign execution.
Content Creation
* Produce engaging, high-quality content, including videos, images, texts, and other multimedia assets.
* Write captivating captions and utilize appropriate hashtags and location/account tagging to maximize reach and engagement.
Platform Management
* Manage and optimize clients’ social media profiles across various platforms, including Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and Google Business.
* Stay updated on platform changes, trends, and best practices.
Audience Engagement
* Monitor and respond to comments, messages, and mentions promptly and professionally.
* Facilitate meaningful interactions with the target audience.
Analytics and Reporting
* Track and analyze key performance metrics to evaluate the effectiveness of social media efforts.
* Provide regular reports and insights to clients, offering data-driven recommendations for improvements.
Community Building
* Build and nurture a loyal and engaged online community.
* Identify and collaborate with influencers or brand advocates.
Crisis Management
* Handle negative comments, controversies, and crises with a well-thought-out response strategy.
* Escalate serious issues to the appropriate teams within the organization.
Influencer Partnerships
* Identify and collaborate with influencers who align with the brand’s values and target audience to expand reach and credibility.
User-Generated Content (UGC) Campaigns
* Encourage customers and followers to create and share content related to the brand, products, or services.
Paid Advertising (an advantage)
* Plan, execute, and optimize paid social media advertising campaigns to meet clients’ objectives.
* Manage advertising budgets effectively.
Client Communication
* Maintain clear and open communication with clients, providing updates, recommendations, and addressing their concerns.
Requirements:
* Proven experience as a Social Media Executive, preferably in an agency setting.
* Strong understanding of social media platforms, algorithms, and best practices.
* Excellent written and verbal communication skills.
* Proficiency in social media management tools and analytics platforms.
* Creative thinking and the ability to generate engaging content ideas.
* Strong project management and time management skills.
* Ability to work independently and as part of a collaborative team.
* Knowledge of digital advertising and experience with paid social media campaigns is an advantage.
* Photography and video creation skills are ideal.
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.