Product Marketing Manager - SaaS - Entertainment and Media - West London
Tech-start up - SaaS solution - tech and digital services for the Media and Entertainment industries.
Hybrid role - attend the West London office 2-3 days per week
£60,000 - £70,000, office/home working, great team, tech start-up vibes, fantastic culture and great benefits.
Very hands-on role, no team management - Take ownership - run with it - execute!
Are you a ninja product marketer? Can you bring marketing passion, drive the go-to-market strategy for technology solutions. SaaS experience is a must! This is a fast-paced, tech environment and a hands-on role - OWN IT!
Hybrid role - Flexibility - 2-3 core days in theoffice. Make it work for you! Looking for more info? Lauren @ Duval has all the details….
The Role:
You will have the opportunity to help shape the narrative, communications, and build the external profile of the brand. Own the 360-degree marketing practice -from product positioning, lead-generation, monitoring the competitive landscape, go-to-market programs, customer engagement and external communications. In this role, you will collaborate cross-functionally with the brand’s product development, sales, and operations teams, and will have a strong knowledge base of digital advertising, social media, content development and lead generation as part of an overall objective to meet sales goals.
Responsibilities:
* Own the marketing roadmap and manage the go-to-market strategy.
* Develop impactful value propositions that will support the brand’s position in the market.
* Manage the cross-functional implementation of new feature release marketing with Product, Sales, and Marketing teams.
* Own and drive digital marketing, social content strategies, communications, partnership marketing and lead generation working with PR and other agency to effectively meet KPIs.
* Champion the brand voice and style including how we describe and talk about our products and features.
* Define and create high-impact marketing and sales materials such as one sheets, pitch decks, web page content, white papers, and video content.
* Understand the market and the competitive landscape. Be an expert on our competition and how they are positioned. Understand opportunities for brand positioning in the marketplace.
* Serve as an evangelist for the product both externally and internally through thought leadership, social media, events and speaking engagements.
* Interface with customers, prospects, and industry analysts to thoroughly understand market problems and use cases; develop customer success stories and case studies in cooperation with sales and marketing.
* Project manage tradeshow
* Support cross-divisional sales channels on the product by developing internal tools that will help communicate how to position the product to customers.
* Develop, track and report regularly on KPIs for all product marketing programs and activities.
We’re looking for:
* 3+ years of experience in Product Marketing, Technical/Solutions Marketing, SaaS, Digital Marketing
* Solid understanding of digital marketing channels and content partnerships space
* An eye for great design and curiosity for Content Management
* Writing ability focused on tech solutions
* Seasoned in understanding and mapping buyer personas
* Working knowledge of Content Management and cloud-based SaaS product marketing
* Ability to plan and manage at both strategic and tactical operational levels
* A high degree of creativity and innovation is expected, with proven examples of success in working across geographies applying knowledge, experience, and judgment in ambiguous situations/environments.
* Analytical thinker with a knack for problem-solving, balancing strategic thinking with success in execution and comfortable in both technical and business discussions
* Bachelor’s degree in marketing, communications, or related field
* To be able to demonstrate previous examples of your relevant work
Fantastic high impact product marketing role in a exciting tech / SaaS business, apply today!