Marketing Manager
Killamarsh – Hybrid (with some national and international travel)
Salary: £45,000 – 55,000 Per Annum + Bonus + Allowance
Elevation Recruitment Group - Marketing Division are excited to be working a leading manufacturer and that sell solutions into industrial markets to grow their team with the addition of a new Marketing Manager.
Benefits:
* Car Allowance
* Hybrid and Flexible Working
* Training and Development Opportunities
* Company Bonus Scheme
* Westfield Healthcare Cash Plan
* Employee Assistance Programme
* Wellbeing Programme
* Company Sick Pay Scheme
* 4x Salary Life Assurance
* Enhanced Maternity/Paternity/Adoption Pay
* Buy And Sell Holidays
* Company Events
This role will be responsible for leading, creating and executing the company’s marketing strategy and plan, in line with commercial objectives, as well as day-to-day marketing activity including copywriting. A key player in making our growth strategy happen, the Marketing Manager will use best marketing practice, creative innovation and data-led decision making to build brand identity and vision, increase industry awareness and transform lead generation.
Responsibilities of a Marketing Manager:
* Work with senior leadership to establish and implement the company’s brand identity and vision
* Develop and execute marketing strategies to expand market reach, boost lead generation, and enhance brand awareness
* Analyse marketing data to inform strategic planning
* Oversee and manage the lead-generation process
* Assist with brand visibility and logistics for events like exhibitions and conferences
* Evaluate and improve marketing activities with creative ideas to drive growth
* Redesign websites to align with business objectives and improve commercial impact
* Plan and produce impactful content for social media, digital, video, and print channels
* Develop and direct the creation of marketing materials, including websites, ads, blogs, brochures, and videos
* Collaborate with experts to produce authoritative marketing content
* Conduct briefings with senior leadership, providing insights and recommendations
* Ensure clear and coordinated messaging with senior team collaboration
* Uphold brand excellence and consistency in all communications
* Work with HR to ensure consistent employer branding and internal communications
* Manage the department budget to maximize ROI
* Oversee the marketing funnel and CRM processes
* Manage relationships with external design and digital agencies
* Mentor and develop the Marketing Assistant
Requirements of a Marketing Manager:
* Must have a Full UK Drivers License
* Willingness and ability to travel both nationally and internationally as required
* Proven experience in developing and implementing brand identity strategies
* Experience working in a small to medium-sized enterprise (SME) environment, with the ability to adapt and thrive in a dynamic setting
* A proactive individual who can seamlessly transition between strategic planning and hands-on execution
* A solid understanding of technical concepts, enabling effective communication and collaboration with technical teams
* Demonstrated experience in business-to-business (B2B) marketing, with a focus on building strong relationships and driving results
* Confidence in presenting and sharing ideas with senior stakeholders, demonstrating strong communication and influencing skills
* A dynamic individual who brings energy and personality to the team, fostering a positive and engaging work environment
* Experience in implementing and managing new CRM systems to enhance marketing and sales processes
* Proven experience in managing and developing a marketing team, fostering a collaborative and productive work environment
* Marketing degree preferred
* CIM digital qualification / equivalent preferred