Job Description

We are looking for a Marketing Email Executive professional to play a pivotal role in our Marketing, PR and Communications team in our London office.

Your key responsibilities will include:
*You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones.
*Deliver all promotional and content-based email campaigns in line with the trading and content calendars; including creative direction and copy and.
*You will deliver increased personalisation, segmentation and relevancy in all emails.
*Ensure all emails are scheduled and delivered to brief.
*Maintain lifecycle communication programmes (Always On) to drive continuous improvements to customer retention and lifetime value.
*Proofread emails for clarity, grammar and spelling.
*Upgrade our email templates using graphics, personalisation and advanced features.
*Ensure target audiences and data are accurate and relevant.
*Analyse campaign performance and suggest improvements.
*Ensure emails follow industry policies and best practices.


You’ll be required to evidence the following:
*Comprehensive understanding the core principles of marketing.
*Experience in copywriting and creative briefs.
*High level of accuracy and excellent attention to detail is essential.
*Clear and confident communication and presentation skills (verbal and written).
*Excellent people skills with ability to quickly form relationships and rapport.
*Self-starter who can manage their own time, prioritise projects and work to tight deadlines.
*Strong competency in MS Word, Excel, PowerPoint, and Adobe Acrobat.
*A motivated team player.
*Comfortable working in varied locations. E.g., office / branch / home.
*You will be responsible for running email marketing campaigns end-to-end across multiple brands and products.
*

This role would suit a highly organised individual who has some experience in HTML and email analytics and who will support the management team with delivering the email marketing strategy.



The ideal candidate will have:
*Minimum 2 years work experience in a Marketing role
*Degree qualified in Marketing or equivalent
*Property industry experience is desired but not essential
*Excellent written and verbal communication, and copywriting skills.
*Ideally some experience with HTML and content management systems.
*Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
*Strong project management skills.
*An ability to work under tight deadlines.
*Google Analytics experience beneficial.
*An acute eye for detail.
*Commercial awareness and trading focus.
*Able to manage time effectively and to prioritise actions.
*An understanding of GDPR and marketing communication compliance.


CF00490