Central Employment are working in partnership with a global digital media and communications agency based in Newcastle.  They are creating a number of roles across Performance Marketing, AV and Client Services, building a first in class and talented North East team.  They are now seeking a Senior Paid Media Account Manager, offering the chance to work across some of the world’s biggest brands Paid Social & Search campaigns.  

Key Responsibilities
• Manage day to day deliverables across the team to ensure the effective implementation of overarching channel/s strategy and drive innovation
• Lead response to briefs, coordinating across the biddable team and collaborating with wider channel teams as required
• Create media plans with clear rationale on media choices and budget allocations
• Ensure campaigns are built and activated on time, aligned with wider media plans
• Analyse and optimise across live accounts daily to ensure performance is aligned to core KPIs, providing performance insights to the client and internal teams
• Implement a structured test and learn schedule, regularly running multivariate experiments and building on learnings to inform future campaign testing
• Coordinate and present weekly reports, PCAs and QBRs to agency teams and clients
• Facilitate the smooth administration of monthly financial reconciliation across the team
• Develop strong relationships with internal and external teams
• Work closely with media owners to drive forward feature adoption and media maturity
• Regularly share latest channel news and developments with the wider team

Experience required: 

• Experience managing paid search and paid social campaigns in an agency environment, ideally network agency or large independent
• Understanding of the broader digital spectrum, marketing mix & media planning process
• Experience line managing or mentoring team members, Account Executive and Account Manager level 
• An analytical mind, able to work with large data sets to identify the drivers behind data trends
• Strong attention to detail to complete tasks in an accurate manner and spot key detail within large sets of qualitative and quantitative information
• Effective organisation skills, able to multi-task, plan and prioritise own & team workload
• Experience working within a variety of ad buying platforms and/or third party bid management platforms