Data Scientist - Marketing / GA4 - Hybrid Working
Our client are currently looking to hire a Marketing Data Scientist with Databricks and Python experience to join the team on a contract basis. This role would be hybrid working, with the client site based in London.
In this role you will:
*Provide solutions to high value business and systems problems using data analysis, data mining, optimisation tools, and machine learning techniques and statistics.
*Design, execute, and analyse marketing experiments including creative, audience and channel testing to enable the the continual improvement of marketing effectiveness.
*Develop, manage and calibrate a multi-touch / MMM attribution model that replaces our reliance on last-click data to help us optimise our marketing investments.
*Develop predictive models that identify key signals correlated with acquisition, churn and cross-sell so that we can prioritise opportunities for optimisation.
*Create and present bespoke analysis, drawing clear and actionable conclusions and suggestions for improvement.
*Design processes to formally set up our Data Science service in collaboration with the team to deliver against agreed priorities.
*Deliver quick working prototypes to prove hypotheses by building complex statistical models using a range of tools including Python and Spark.
Key Knowledge and Experience:
*2+ years Marketing Data Science experience
*Proven experience in developing statistical models like Bayesian Algorithms, Multitouch Attribution, Regression, GLM, Neural Networks, Decision Trees, and Affinity Analysis.
*Proven experience in developing models in Python.
*Experience developing and applying A/B testing frameworks
*Experience with GA4
*Experience in carrying out complex analysis using various data sources and types
*Experience of delivering projects in an agile environment using tools such as GIT, JIRA and DevOps
*Understanding of core statistical concepts and their applications when working with data
*Proven track record in the delivery of actionable customer intelligence to both technical and non-technical audiences.
*Knowledge of GDPR and likely implications on data management
*Experience with the Databricks platform and its key features such as creating workflows and interacting with data within the Unity Catalog
*The ability to design and deliver technical solutions to business problems using our data
*A passion for working analysing data and developing statistical models
*Experience of analytics, data science and BI approaches and technologies
If this role would be a good fit for your skills and experience, please apply!
Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.