Position: eCommercee Marketing Manager
Location: Milton Keynes, hybrid
Salary: £40,000 DOE
We’re on the lookout for a dynamic Marketing Manager with a proven track record in eCommerce and digital marketing to drive website growth and enhance ROI. If you’re passionate about using analytics to shape strategy and thrive in a fast-paced, multi-brand environment, we’d love to hear from you!
Key Responsibilities:
eCommerce Growth:
*Manage and optimize multiple eCommerce websites using platforms like WordPress, WooCommerce, or BigCommerce.
*Develop and execute targeted digital campaigns to increase online revenue and customer engagement.
Data-Driven Strategy:
*Utilize tools such as Google Analytics and Klaviyo to monitor performance, generate insights, and improve ROI.
*Perform competitor analysis and market research to inform strategy and uncover growth opportunities.
Digital Marketing Execution:
*Lead and manage PPC, SEO, and social media advertising campaigns across platforms like Google Ads and Facebook Ads Manager.
*Craft compelling content optimized for SEO to boost web traffic and online visibility.
*Design and implement A/B testing plans to improve website performance and campaign effectiveness.
Stakeholder Collaboration:
*Work closely with cross-functional teams, including sales and design, to align marketing initiatives with broader business objectives.
*Manage external agencies and budgets to deliver results on time and within scope.
Innovation & Optimization:
*Identify and implement new tools to enhance customer experience (e.g., live chat solutions).
*Drive continuous improvements in marketing strategies using data and analytics.
Requirements:
*Proven experience in eCommerce management and digital marketing, ideally in both B2C and B2B environments.
*Strong analytical skills with expertise in tools like Google Analytics, Klaviyo, and advanced Excel.
*Proficiency in CMS management (WordPress, WooCommerce, BigCommerce) and email marketing platforms.
*Track record of delivering measurable results, including ROAS and web traffic improvements.
*Hands-on experience with PPC, SEO, social media ads, and content creation.
*Exceptional communication and stakeholder management skills.
*Familiarity with creative tools like Canva or Adobe Suite is a plus.
BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.