Channel Marketing Manager
c£55k + £8k Bonus + Benefits
Basingstoke
VR/10425
My client, an established leader in their field with a friendly, supportive culture are now looking to welcome an experienced B2B Channel Marketing Manager into their team
With your strong B2B channel marketing background, you will play a pivotal role in driving growth and market expansion through the partner ecosystem, developing and executing effective marketing strategies to empower partners and drive sales
Your role will involve:
*Developing and executing comprehensive partner marketing strategies
*Identifying and prioritizing key partner segments, developing tailored marketing plans
*Collaborating with sales teams to understand their needs
*Driving lead generation and pipeline growth through targeted marketing campaigns
*Developing and executing joint marketing campaigns with partners, including webinars, email campaigns, and social media initiatives
*Tracking and measuring the effectiveness of marketing campaigns and optimizing accordingly
*Creating and delivering effective marketing materials, such as sales presentations, product collateral, and case studies
*Providing training and support to partners on marketing best practices and tools
*Strengthening brand awareness and positioning within the partner community
*Developing and implementing co-branding initiatives and joint marketing programs
*Managing marketing budgets effectively, ensuring optimal allocation of funds, tracking and reporting on marketing expenses and ROI
You will be the ideal candidate due to your:
*5+ years of experience in channel marketing or a similar role.
*Ideally strong understanding of the technology industry and channel sales models
*Proven track record of developing and executing successful marketing campaigns
*Excellent communication and interpersonal skills
*Strong analytical skills and ability to measure marketing performance
*Experience with marketing automation tools and CRM systems
*Ability to work effectively in a fast-paced, dynamic environment
If you are a passionate and results-oriented marketing professional then this is the role for you!