Newly created Head of Performance Marketing role with global retail business
This Head of Performance Marketing will oversee the development and implementation of industry-leading paid media strategies ensuring excellence in strategy, measurement, and KPI lead performance across key platforms such as Google, Meta, Snapchat, TikTok, and Bing.
Experience managing large teams in a fast paced challenging environment is essential.

Responsibility:


*Provide strategic direction for the Paid Media Team.
*Comprehensive financial oversight of all Paid Media activities, including performance forecasting, budget allocation, profitability management and supplier invoices.
*Own relationships with external suppliers such as Google, Bing, Meta, Snap, TikTok etc. from a strategic & project point of view.
*Develop and implement both short-term and long-term testing roadmaps, executing strategies to expand paid media activities in alignment with business KPI targets.
*Responsible for ensuring all paid media activations are delivered and maintained to industry gold standard.
*Keep up to date with latest industry trends and drive innovation through alpha and beta testing across key suppliers.
*Establish Paid Media "Best Practices" that recognise the unique position of each division, incorporating a consistent approach while allowing flexibility to meet the specific needs of each division.
*Develop the team and their progression through innovative training structures and PDP frameworks to be used across the teams.
*Work closely with trade teams to hit weekly and yearly performance targets.
*Provide online demand insights to internal stakeholders to inform key marketing decisions.
*Manage the relationship between the paid media team and key internal and external stakeholders.
*Attribution – Understanding the position of Paid Media in relation to the overall customer journey.
*Work with data scientists to understand performance trends and deliver best in class test and learn approach across key activations.
*Supporting omni-channel marketing approach.
Experience:


*5+ year paid media ecommerce experience, working in a senior digital role.
*Experience activating and managing teams across all aspects of paid activity inc. Paid Search, Paid Social, Video, Re-Targeting & Digital Display
*Team management and development experience.
*Experience using web analytics tools such as Google Analytics
*Adopt a professional, self-driven approach, identifying opportunities for improvement within Paid Media to advance strategies and manage multiple projects effectively.
*Inspire paid team performance through strong leadership skills and example setting.
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