As the Email Marketing Manager you will develop and execute a strategy for email and SMS communications to drive engagement, sales, and brand loyalty across the UK and European markets. 
 
Key Responsibilities as an Email Marketing Manager:
 
*Lead the planning and execution of email and SMS campaigns, working with the Campaign and Social Media teams to identify key opportunities.
*Collaborate with CRM and Customer Marketing teams to optimize segmentation, targeting the right customers to maximize engagement.
*Monitor, track, and analyze campaign performance, making recommendations for future enhancements.
*Create monthly email plans and coordinate with the Content team for required digital assets.
*Manage relationships with external teams and suppliers to align email campaign needs and ensure brand consistency.
*Manage and enhance all automated programs, including omni-channel campaigns utilizing the Emarsys platform.
Key Skills Required to be successful in the Email Marketing Manager role:
 
*Degree in Marketing or a related field.
*Over 5 years of experience in retail marketing, including email, SMS, CRM, and digital communications.
*Strong understanding of GDPR/PECR/DPA regulations and IP reputation management.
*Experience with Adobe CC products or similar for creating digital assets.
*Excellent planning and organizational skills to manage multiple projects and deadlines.
*Strong analytical skills for interpreting data and optimizing digital communications.
*Collaborative mindset, with the ability to work across teams.
*Demonstrated experience in people management, including development and performance management.