CRM Marketing Manager. Retail B2C
South West
Up to £60k plus bonus and benefits

Who’s ready to help take customer engagement to the next level with a market leading organisation?

Are you ready to join a business that’s not just growing but thriving?

My client, a powerhouse in their field is redefining the industry with innovation and a relentless focus on delivering exceptional customer experiences.

As one of the fastest-growing names in their sector, they’re looking for a CRM Marketing Manager to take their customer engagement to the next level.

This isn’t just another marketing role-it’s your chance to lead data-driven, personalised campaigns that directly impact customer loyalty, lifetime value, and brand success.

You’ll be at the forefront of digital and traditional marketing innovation, working with a team that embraces creativity, collaboration, and results.

The Role

You will play a pivotal role in designing and executing campaigns that build loyalty, drive spend and enhance customer lifetime value.

You’ll have the opportunity to bring innovative strategies to life across a range of channels, including email, app notifications, SMS, and direct mail.

Using customer data and insights, you’ll craft highly targeted campaigns, to optimise results. With a strong focus on personalisation, you’ll help shape the CRM strategy.

Key Responsibilities

* Develop and deliver data-driven marketing campaigns, leveraging segmentation and lifecycle insights.
* Drive engagement across digital and traditional channels, with a particular focus on app push notifications and personalised messaging.
* Analyse campaign performance and present actionable insights to refine strategies.
* Manage budgets and ensure campaigns deliver measurable ROI.
* Lead and support a small but dynamic team.

What We’re Looking For

The ideal candidate will bring:
* Proven experience in multi-channel CRM and direct marketing.
* Strong analytical skills, with the ability to interpret data and translate it into actionable strategies.
* Expertise in digital marketing channels, including app push notifications and email.
* Previous experience with campaign management tools and a multi-channel retail environment would be an advantage.
* Man management

The Highlights

This role offers more than just a career step-it’s an opportunity to thrive within a business that invests in its people and champions innovation. As well as a supportive, collaborative environment, you’ll also get plenty of extra perks including:-
* Annual Bonus
* Generous pension scheme.
* Free parking.
* Wellbeing perks

If you’re ready to reflect your full potential in a team buzzing with energy and make a real impact on customer loyalty and engagement, this is the role for you.

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