Marketing Manager
other jobs Adaptable Recruitment
Added before 8 Days
- England,North West,Merseyside,Liverpool
- full-time
- £45,000 per annum
Job Description:
At Adaptable Recruitment we have an Excellent Opportunity for an Experienced Marketing Manager to join aleading professional services company based in the Liverpool area.
Salary: up to £45,000 Depending on Experience
Holidays: 20 days, Birthday, Christmas period & Bank Holidays
Location: Liverpool
Working Hours: 35 hours
Benefits: Enhanced Benefits Package
Main Responsibilities to include:
Social Media Management:
*Oversee and manage daily social media activities across relevant platforms (LinkedIn, Twitter, Instagram, etc.).
*Create engaging and on-brand content that reflects our ethos, values, and mission.
*Collaborate with senior management and team members to ensure brand consistency and a unified online presence.
Digital PR Strategy Development:
*Work closely with senior leadership to design and implement comprehensive digital PR strategies to boost brand awareness and online reputation.
*Identify media opportunities, target journalists, bloggers, and influencers to pitch stories and secure media coverage.
*Develop and distribute press releases, pitch letters, and other communication materials to promote key initiatives.
Media Outreach & Relationship Building:
*Build and nurture strong relationships with journalists, bloggers, industry influencers, and other media contacts to secure ongoing coverage and collaborations.
*Monitor media coverage and manage press requests efficiently.
Content-Driven Initiatives:
*Assist in the production and promotion of content-driven activities such as webinars, podcasts, and online events.
*Ensure that all content is aligned with our brand voice and engages our target audience.
Performance Analysis & Reporting:
*Track and analyse Digital PR performance metrics, including social media analytics, media coverage, and campaign outcomes.
*Prepare detailed reports to assess campaign effectiveness and suggest improvements for future initiatives.
Account Management & KPIs:
*Manage and monitor clearly defined KPIs for Digital PR campaigns, ensuring success through effective account health management and timely adjustments.
*Coordinate budgets, timelines, and resources to ensure smooth execution of digital initiatives.
Key Skills & Experience:
*Proven experience in social media management and digital PR, preferably in a corporate or agency setting.
*Strong knowledge of digital marketing platforms and tools.
*Excellent writing skills with experience creating press releases, pitches, blog posts, and other media materials.
*Ability to build and maintain strong relationships with media outlets, influencers, and industry partners.
*Strong communication and project management skills, with the ability to manage multiple initiatives simultaneously.
*Familiarity with branding, content strategy, and PR best practices.
The Ideal Candidate:
*Experience working within legal sector desirable.
*Knowledge of SEO and content optimisation for PR.
*Familiarity with podcast and webinar production.
*A network of media contacts in relevant industries.
Salary: up to £45,000 Depending on Experience
Holidays: 20 days, Birthday, Christmas period & Bank Holidays
Location: Liverpool
Working Hours: 35 hours
Benefits: Enhanced Benefits Package
Main Responsibilities to include:
Social Media Management:
*Oversee and manage daily social media activities across relevant platforms (LinkedIn, Twitter, Instagram, etc.).
*Create engaging and on-brand content that reflects our ethos, values, and mission.
*Collaborate with senior management and team members to ensure brand consistency and a unified online presence.
Digital PR Strategy Development:
*Work closely with senior leadership to design and implement comprehensive digital PR strategies to boost brand awareness and online reputation.
*Identify media opportunities, target journalists, bloggers, and influencers to pitch stories and secure media coverage.
*Develop and distribute press releases, pitch letters, and other communication materials to promote key initiatives.
Media Outreach & Relationship Building:
*Build and nurture strong relationships with journalists, bloggers, industry influencers, and other media contacts to secure ongoing coverage and collaborations.
*Monitor media coverage and manage press requests efficiently.
Content-Driven Initiatives:
*Assist in the production and promotion of content-driven activities such as webinars, podcasts, and online events.
*Ensure that all content is aligned with our brand voice and engages our target audience.
Performance Analysis & Reporting:
*Track and analyse Digital PR performance metrics, including social media analytics, media coverage, and campaign outcomes.
*Prepare detailed reports to assess campaign effectiveness and suggest improvements for future initiatives.
Account Management & KPIs:
*Manage and monitor clearly defined KPIs for Digital PR campaigns, ensuring success through effective account health management and timely adjustments.
*Coordinate budgets, timelines, and resources to ensure smooth execution of digital initiatives.
Key Skills & Experience:
*Proven experience in social media management and digital PR, preferably in a corporate or agency setting.
*Strong knowledge of digital marketing platforms and tools.
*Excellent writing skills with experience creating press releases, pitches, blog posts, and other media materials.
*Ability to build and maintain strong relationships with media outlets, influencers, and industry partners.
*Strong communication and project management skills, with the ability to manage multiple initiatives simultaneously.
*Familiarity with branding, content strategy, and PR best practices.
The Ideal Candidate:
*Experience working within legal sector desirable.
*Knowledge of SEO and content optimisation for PR.
*Familiarity with podcast and webinar production.
*A network of media contacts in relevant industries.
Job number 1768249