Do you have experience of the social housing, construction or public sectors?
Do you want to work for a market leading energy provider?
With a flexible working environment and comprehensive benefits package?
In a FTC Marketing Manager role that could become permanent?
The Role:
*Create and deliver the strategic marketing plan for B2C retrofit propositions.
*Drive brand awareness and lead generation marketing activity based on data driven decision, targeting high energy use customer segments identified through sector/customer/demographic insights.
*Develop and lead the online content strategy for retrofit installed services.
*To work closely with the Leadership Team to deliver integrated strategic plans to achieve shared KPI’s and 3-year plan.
*Be customer focused, creating and delivering engaging, results driven campaigns from acquisition through to nurture
*Possess an understanding of the Social Housing and Domestic Retrofit Sectors and varying funding streams.
*Have a flexible approach to supporting networking and client award opportunities
*Understand the basics of referral mechanics, conversion optimization and SEO, and expertise in these channels is highly desirable.
*Highly data-driven and have strong data skills, with a deep desire to understand users and improve their experience at every opportunity.
*Research, translate and communicate industry and customer insights to internal stakeholders, and utilise to inform proposition development and campaigns
*Set and deliver goals/KPIs for all marketing activities with evaluations and ROI to be measured and reported monthly - continual ROI and performance improvement
*In line with the company’s vision, analysis and proposals for business growth opportunities, which would contribute to incremental profit for the business
*Undertake any other activities as requested by the Senior Management Team
The Candidate:
*Educated to degree level or equivalent in a marketing or business related subject
*5 years marketing experience, preferably in a B2C or similar environment
*Fully experienced with significant evidence of having developed effective customer insight and translated this into successful customer propositions and initiatives
*Fully confident in preparing and delivering marketing and campaign activity plans
*Commercially astute and able to demonstrate ROI
*Evidence of having delivered effective multi-channel marketing activities, including website, SEO, PPC, EM, DM, PR, social media, business development/sales collateral, etc
*Solid project management skills
*Effective stakeholder and relationship manager with expert communications skills
*Highly numerate with budget management experience
*Curious in nature and keen to understand the ’why’ behind the ’what’ and ’how’
*Organised, accountable and driven - self-motivated and not need (or want) to be micro-managed
*Preferably holds a post graduate marketing qualification
*Experience of working in B2C environments
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.