Marketing Manager - Advice Proposition
other jobs eFinancial Careers
Added before 6 Days
- England,South East,Hampshire,Southampton
- full-time
- Competitive salary
Job Description:
About the Business
Quilter plc is a leading wealth management business, helping to enable brighter financial futures for every generation.
Quilter plc oversees £116.2 billion in customer investments (as at end September 2024). It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.
The business is comprised of two segments: Affluent and High Net Worth.
Affluent encompasses the financial planning businesses, Quilter Financial Planning, the Quilter investment platform and Quilter Investors, the Multi-asset investment solutions business.
High Net Worth includes the discretionary fund management business, Quilter Cheviot, together with Quilter Private Client Advisers.
At Quilter we never stand still. Our foundations are rooted in our extraordinary expertise, which is trusted by hundreds of thousands of customers, but we have great ambitions to stay one step ahead and make an even greater difference to the people and communities we serve.
Our business is transforming, continually modernising, and becoming even more customer centric. So, if you want to be bold in the pursuit of your ambitions, bring new ideas, and challenge and evolve what we do, it’s the perfect time to join us!
About the Role
Level: 4
Department: Marketing
Location: Southampton, United Kingdom or London, United Kingdom (hybrid)
Contract Type: Permanent, Full-Time
Regulated/Non-Regulated: Non-Regulated
Marketing planning and advice proposition marketing ownership
You will take ownership of how Quilter takes to market its’ advice proposition (Quilter Financial Advisers, Quilter Financial Planning and Quilter Partners). You will develop a deep understanding of the advice proposition and position it effectively to resonate with advisers and customers.
Create and deploy marketing collateral
You will create and execute marketing collateral that highlight the unique value of Quilter’s advice proposition to advisers and customers. To build this content, you will work closely with subject matter experts to ensure you have all the information required to create high-quality marketing collateral. You will then work with colleagues to monitor the collateral’s effectiveness and adjust it as needed.
Integration with overall marketing plan
Your individual marketing plan should seamlessly integrate with the overall marketing plan led by the head of marketing. You will also ensure there is alignment with the broader brand messaging and corporate goals.
Digital presence
You’ll be responsible for bringing the Quilter advice proposition to life through engaging website content. Working with the communications team, you’ll ensure advice proposition marketing is able to positively influence adviser and customer behaviour.
Marketing estate management
You will be responsible for managing the entire lifecycle of marketing materials, from sign-off to annual reviews. This will involve using Quilter’s marketing Workflow System MPAH.
Inbound market research
You will be responsible for managing the promotion of Quilter in response to questions and queries from market influencers and key decision makers within an adviser’s business in respect of your area. This could include due diligence requests, award entries and third-party reporting.
Stakeholder engagement
You will need to interact confidently with senior leaders and work closely with wider teams such as Sales, Operations and Compliance. You will need to clearly articulate marketing plans and results to stakeholders.
You will need to manage the marketing relationship with a selection of advice firms who are Quilter Partners.
Based on your subject area of expertise, engage with QFA advisers and QFP firms regarding their questions, queries and suggestions to ensure we maintain an agreed level of marketing support and keep it up to date.
Commercial mindset and work prioritisation
Marketing must align with our business plan, and you will work closely with the head of marketing to prioritise marketing activities. You will need to evaluate marketing initiatives based on their commercial impact and then make informed decisions within allocated budgets. You will help to ensure that delivery deadlines are achievable and met.
About You
Proactive: Take initiative, anticipate market trends, and propose new ideas.
Ambitious: Set high standards for yourself and your team, aiming for continuous improvement.
Tech-Savvy: Stay updated on digital marketing tools and emerging technologies. Be willing to use artificial intelligence to perform your role efficiently and to a higher standard.
Inquisitive: Ask questions, seek insights, and explore new approaches.
Thorough: Pay attention to detail, ensuring accuracy in all marketing materials.
Collaborative: Foster teamwork, actively listen, and build strong relationships. Be willing to support other team members in times of high workload.
Confident: Present ideas convincingly and navigate complex discussions.
Marketing Mindset: Stay on top of new marketing practices and how these can be employed to help drive successful marketing activity and Quilter’s growth.
Behavioural Science Mindset: Use behavioural science to influence behaviour and improve customer understanding - training and external behavioural science support is available.
#LI-IC1 #LI-hybrid
Inclusion & Diversity
We value diversity and strive to promote inclusivity in all aspects of our culture. We believe in equal opportunities for all, ensuring that no applicant encounters less favourable treatment based on anything but their skills, qualifications, experience, and potential. We celebrate the unique contributions of a diverse workforce and create a respectful, nurturing environment where every colleague can thrive.
Values
Do the right thing: We act with integrity and are proudly committed to going above and beyond in service of our clients and the support we provide our communities.
Always curious: We continuously seek new ideas and knowledge so we’re one step ahead of our clients’ needs. We look for inspiration everywhere and encourage experimentation, recognising that this is how we create brilliant solutions for brighter futures.
Embrace challenge:
Quilter plc is a leading wealth management business, helping to enable brighter financial futures for every generation.
Quilter plc oversees £116.2 billion in customer investments (as at end September 2024). It has an adviser and customer offering spanning financial advice, investment platforms, multi-asset investment solutions and discretionary fund management.
The business is comprised of two segments: Affluent and High Net Worth.
Affluent encompasses the financial planning businesses, Quilter Financial Planning, the Quilter investment platform and Quilter Investors, the Multi-asset investment solutions business.
High Net Worth includes the discretionary fund management business, Quilter Cheviot, together with Quilter Private Client Advisers.
At Quilter we never stand still. Our foundations are rooted in our extraordinary expertise, which is trusted by hundreds of thousands of customers, but we have great ambitions to stay one step ahead and make an even greater difference to the people and communities we serve.
Our business is transforming, continually modernising, and becoming even more customer centric. So, if you want to be bold in the pursuit of your ambitions, bring new ideas, and challenge and evolve what we do, it’s the perfect time to join us!
About the Role
Level: 4
Department: Marketing
Location: Southampton, United Kingdom or London, United Kingdom (hybrid)
Contract Type: Permanent, Full-Time
Regulated/Non-Regulated: Non-Regulated
Marketing planning and advice proposition marketing ownership
You will take ownership of how Quilter takes to market its’ advice proposition (Quilter Financial Advisers, Quilter Financial Planning and Quilter Partners). You will develop a deep understanding of the advice proposition and position it effectively to resonate with advisers and customers.
Create and deploy marketing collateral
You will create and execute marketing collateral that highlight the unique value of Quilter’s advice proposition to advisers and customers. To build this content, you will work closely with subject matter experts to ensure you have all the information required to create high-quality marketing collateral. You will then work with colleagues to monitor the collateral’s effectiveness and adjust it as needed.
Integration with overall marketing plan
Your individual marketing plan should seamlessly integrate with the overall marketing plan led by the head of marketing. You will also ensure there is alignment with the broader brand messaging and corporate goals.
Digital presence
You’ll be responsible for bringing the Quilter advice proposition to life through engaging website content. Working with the communications team, you’ll ensure advice proposition marketing is able to positively influence adviser and customer behaviour.
Marketing estate management
You will be responsible for managing the entire lifecycle of marketing materials, from sign-off to annual reviews. This will involve using Quilter’s marketing Workflow System MPAH.
Inbound market research
You will be responsible for managing the promotion of Quilter in response to questions and queries from market influencers and key decision makers within an adviser’s business in respect of your area. This could include due diligence requests, award entries and third-party reporting.
Stakeholder engagement
You will need to interact confidently with senior leaders and work closely with wider teams such as Sales, Operations and Compliance. You will need to clearly articulate marketing plans and results to stakeholders.
You will need to manage the marketing relationship with a selection of advice firms who are Quilter Partners.
Based on your subject area of expertise, engage with QFA advisers and QFP firms regarding their questions, queries and suggestions to ensure we maintain an agreed level of marketing support and keep it up to date.
Commercial mindset and work prioritisation
Marketing must align with our business plan, and you will work closely with the head of marketing to prioritise marketing activities. You will need to evaluate marketing initiatives based on their commercial impact and then make informed decisions within allocated budgets. You will help to ensure that delivery deadlines are achievable and met.
About You
Proactive: Take initiative, anticipate market trends, and propose new ideas.
Ambitious: Set high standards for yourself and your team, aiming for continuous improvement.
Tech-Savvy: Stay updated on digital marketing tools and emerging technologies. Be willing to use artificial intelligence to perform your role efficiently and to a higher standard.
Inquisitive: Ask questions, seek insights, and explore new approaches.
Thorough: Pay attention to detail, ensuring accuracy in all marketing materials.
Collaborative: Foster teamwork, actively listen, and build strong relationships. Be willing to support other team members in times of high workload.
Confident: Present ideas convincingly and navigate complex discussions.
Marketing Mindset: Stay on top of new marketing practices and how these can be employed to help drive successful marketing activity and Quilter’s growth.
Behavioural Science Mindset: Use behavioural science to influence behaviour and improve customer understanding - training and external behavioural science support is available.
#LI-IC1 #LI-hybrid
Inclusion & Diversity
We value diversity and strive to promote inclusivity in all aspects of our culture. We believe in equal opportunities for all, ensuring that no applicant encounters less favourable treatment based on anything but their skills, qualifications, experience, and potential. We celebrate the unique contributions of a diverse workforce and create a respectful, nurturing environment where every colleague can thrive.
Values
Do the right thing: We act with integrity and are proudly committed to going above and beyond in service of our clients and the support we provide our communities.
Always curious: We continuously seek new ideas and knowledge so we’re one step ahead of our clients’ needs. We look for inspiration everywhere and encourage experimentation, recognising that this is how we create brilliant solutions for brighter futures.
Embrace challenge:
Job number 1785461
metapel
Company Details:
eFinancial Careers
From simple beginnings in 1995, Talent has been on a journey to redefine the world of recruitment through creating the most empowering customer and ca...