Head of Brand, Marketing and Comms - FTC
other jobs Michael Page Marketing
Added before 5 Days
- England,London,City of London
- full-time
- £65,000 - £70,000 per annum
Job Description:
This client are looking for a seasoned brand and communications leader with a passion for integrated planning. Comfortable getting up to speed quickly and driving conversations with colleagues and agencies at all levels, you have experience leading and energising multi-disciplinary projects and teams to deliver strong results.
Client Details
A leading healthcare charity, providing research, treatment and support for those affected.
Description
*You’ll be responsible for protecting the organisation’s reputation through due diligence around brand partnerships, including celebrity and influencer relationships, using crisis management experience where needed
*Be accountable for the integrated communications calendar, ensuring telling audiences a clear, consistent and compelling story through all comms
*Develop and implement a long-term audience strategy to drive growth and diversification, working closely with the wider comms directorate
*Drive work that continuously builds on audience knowledge understanding, enabling charity to drive engagement through the funnel. Support the Deputy Director of Communications to embed an audience-centric approach across the organisation
*Lead the team that will develop and deliver top of funnel, audience-led communications and campaigns that help achieve highly ambitious awareness and reach targets
*Own prospect audience segmentation, using it to inform brand strategy and communications planning, ensuring charity are constantly keeping it fresh by learning from audience behaviours
*Building on the successful rebrand of 2020, deliver an impactful brand evolution and associated marketing campaign to drive ambitious profile growth amongst people affected
*Develop and implement a content strategy championing a consistent and compelling way to tell brand story that drives impact and engagement
*Develop and own processes to enable strategic alignment between all marketing, comms and policy campaigning, and fundraising
*Guide marketing plans that deliver against strategic objectives and ensure coherence and integration between the Mass Marketing and Brand and Communications teams
Profile
*In-depth knowledge and experience of strategy and integrated planning, with evidence of developing and delivering integrated strategies that achieve significant audience penetration and growth
*Experience of delivering impactful brand strategy and campaigns that deliver results
*Significant experience of planning multi-channel, data-driven marketing and communications (including media buying) that delivers impact in reach and activation amongst consumer and professional audiences
*Excellent crisis management skills and experience
*Awareness of principles of content design and development of content across a range of different channels (including offline and online) to meet audience needs
*Keen analytical skills with the ability to predict results as well as respond to performance and report accordingly
*Exceptional leadership skills and the ability to influence and motivate teams
Job Offer
*6m FTC with hybrid working in London
*Salary range from £65-£70,000 per annum
*January start
Client Details
A leading healthcare charity, providing research, treatment and support for those affected.
Description
*You’ll be responsible for protecting the organisation’s reputation through due diligence around brand partnerships, including celebrity and influencer relationships, using crisis management experience where needed
*Be accountable for the integrated communications calendar, ensuring telling audiences a clear, consistent and compelling story through all comms
*Develop and implement a long-term audience strategy to drive growth and diversification, working closely with the wider comms directorate
*Drive work that continuously builds on audience knowledge understanding, enabling charity to drive engagement through the funnel. Support the Deputy Director of Communications to embed an audience-centric approach across the organisation
*Lead the team that will develop and deliver top of funnel, audience-led communications and campaigns that help achieve highly ambitious awareness and reach targets
*Own prospect audience segmentation, using it to inform brand strategy and communications planning, ensuring charity are constantly keeping it fresh by learning from audience behaviours
*Building on the successful rebrand of 2020, deliver an impactful brand evolution and associated marketing campaign to drive ambitious profile growth amongst people affected
*Develop and implement a content strategy championing a consistent and compelling way to tell brand story that drives impact and engagement
*Develop and own processes to enable strategic alignment between all marketing, comms and policy campaigning, and fundraising
*Guide marketing plans that deliver against strategic objectives and ensure coherence and integration between the Mass Marketing and Brand and Communications teams
Profile
*In-depth knowledge and experience of strategy and integrated planning, with evidence of developing and delivering integrated strategies that achieve significant audience penetration and growth
*Experience of delivering impactful brand strategy and campaigns that deliver results
*Significant experience of planning multi-channel, data-driven marketing and communications (including media buying) that delivers impact in reach and activation amongst consumer and professional audiences
*Excellent crisis management skills and experience
*Awareness of principles of content design and development of content across a range of different channels (including offline and online) to meet audience needs
*Keen analytical skills with the ability to predict results as well as respond to performance and report accordingly
*Exceptional leadership skills and the ability to influence and motivate teams
Job Offer
*6m FTC with hybrid working in London
*Salary range from £65-£70,000 per annum
*January start
Job number 1810576
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Company Details:
Michael Page Marketing
The original PageGroup brand, Michael Page is comprised of 25 disciplines ? each providing a service to a specialist area of the market. We recruit pe...