Company: Live Nation
Department: Marketing Partnerships
Location: Farringdon, London
Reports to: SVP, Marketing & Creative Solutions
Working Hours: Full time
Contract Type: Fixed term contract, one year maternity cover
Role Description You are a passionate and highly motivated individual looking to work in a fast paced and creative environment where your talent can thrive. You will embrace the opportunity to work in an award-winning team that consistently delivers excellence whilst continuing to innovate and grow. If you have an entrepreneurial spirt and enjoy working in an environment that is diverse, challenging and gives you scope for professional and personal development please read on!
As VP, Marketing & Creative Solutions, you’ll be tasked with developing strategic level brand pitches and new proposition ideas focusing on the fan experience. You will use your strong knowledge of popular culture and consumer trends, proven marketing acumen and creative storytelling techniques to communicate a narrative that will compel brands to partner with Live Nation. Additionally, you’ll be responsible for leading and managing three direct reports (and a total team of five people).
Who you are Competencies / Skills / Knowledge / Experience
*Demonstrable experience in brand marketing, advertising, media, digital or entertainment / sports marketing
*Experience writing sellable storytelling led marketing proposals
*Strong verbal / written communication and presentation skills to effectively articulate ideas internally and externally
*Knowledge of and passion for music and popular culture, marketing trends
*Understanding of digital and social media platforms
*Ability to effectively manage multiple deadlines at once
*Creative and strategic thinker
*Demonstratable managerial experience with the ability to direct and develop team members
*First class communicator (both written and verbal) - confident, friendly and professional, yet firm; able to build a rapport with all types of people
*Exceptional organisational skills, with a pro-active and thorough, eye for detail approach
Behaviours
The following attributes determine how the role will be carried out and are required to be a success
*Tenacious and resilient, with a sense of urgency; ability to prioritise and hit deadlines consistently, keeping individual and team projects on track
*A highly motivated, tenacious and conscientious individual who takes pride in delivering work to the highest standard and encourages this approach within the team
*Adaptable; ability to move between various brand categories with ease
*Extremely resourceful, team player
*Innovative thinker with proven problem solving skills
What the role includes Proposal & Proposition Development
*Hands on development of impactful strategic level marketing proposals that tell a compelling brand story and meet client objectives
*Leverage research assets to uncover insights, beliefs and behaviours of live music fans as pertaining to brand and proposition
*Lead collaborative work sessions to develop brand solutions and new proposition ideas leveraging Live Nation’s portfolio of assets in collaboration with Marketing Creative Solutions team members including strategist, research & insight experts and creatives
*Develop budgets within Live Nation and client parameters to support proposed proposition
*Collaborate with Media Services and Digital Product teams to drive scale and reach of proposed marketing programmes
*Develop visually pleasing proposals independently and in collaboration with Marketing & Creative Solutions design team
*Present and clearly articulate marketing proposals and proposition ideas to executive level clients and internal stakeholders
*Responsible for overseeing dept sales material development across Live Nation sellable assets
Equal Opportunities
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.
The Company Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
APPLICATION DEADLINE: 12th JANUARY 2025. We reserve the right to close applications at any time.
We are lucky enough to have a break during the Christmas period and will review your application when we return in the new year.