My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive.
This experienced PR/ Marketeer will drive all aspects of marketing, brand and communications.
Responsibilities:
*Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands
*Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms
*Produce creative social assets from idea through to visual execution
*Influencer research and liaison on gifted and paid posts
*Develop relationships with brand ambassadors, negotiate fees and manage budgets
*Attendance/coordination of influencer events
*Manage the full life cycle of paid social campaigns
*Market trend and audience research, creating social ads and formatting, campaign planning etc
*Reporting and post campaign analysis market/trend research
*Write content for the group’s websites and blogs, plus press releases where necessary
*Managing and analyse paid search/PPC
*Implement website updates where necessary
*Liaising with the UK sales team regularly
*Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links
*Have an involvement in producing creative visual assets from idea through to visual execution including POS
*Liaise with 3rd party agencies on a regular basis
*Where relevant support growing overseas distribution through tailored territory support
*Research and production of photoshoots to support seasonal launches including model and still life shoots
*Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment
*Ad hoc digital projects supporting the marketing & digital manager