K-People Europe is a London based recruitment consultancy and we’ve been recruiting top talents for our clients in UK & Europe since 2007.
Our client, a leading East Asian food brand, is looking for Ethnic (Asian) Channel Sales Manager - Food.

[Key Accountabilities]
(1) Account Management
- Managing Asian channel accounts, a key sales segment for the company
- Collaborate with Asian distributors and retailers to implement category growth strategies and maximize distribution, shelf presence and ROS of the company’s products.
- Monitor and report account performance, including sales forecasts, trade spend, and profit margins.
(2) Sales and Negotiations
- Drive sales growth by negotiating trading agreements, promotional plans, and pricing strategies.
- Develop and execute trade marketing strategies in close cooperation with internal teams and customers’ marketing team.
- Analyze sales performance and address any issues or challenges impacting account growth.
(3) Market Visits and New Product Launches
- Conduct regular market visits to identify trends and opportunities, working closely with the NPD team to introduce products aligned with market and consumer needs.
- Present and pitch new product concepts to customers, securing product listings and negotiate launch promotion strategies.

[Requirements]
(1) Minimum 5 years’ experience in Asian groceries(preferably foods) channel sales within UK
(2) Strong leadership and decision making skills, with the ability to analyze data and think strategically
(3) Demonstrated ability to make decisions based on sound analysis and rational judgement.
(4) Passion for food, particularly East Asian Cuisine, is a plus.
(5) Excellent interpersonal skills and a team-oriented mindset, capable of fostering strong relationships with both internal and external stakeholders.
(6) Strong written and verbal communication skills.
(7) Flexibility and adaptability to work in a resource-constrained, high-ambition environment.
[Conditions]
(1) Job location: London
(2) Job type: full-time & permanent & hybrid(2 days work from home)
(3) Hours of work: Mon~Fri & 8:30am~5:30pm (finish at 4:30pm on Fri)
(4) Annual basic salary: up to 55K (depending on experience)
(5) Bonus schemes, pension, business allowance, etc.
(6) Annual leave: 28 (20 holidays + 8 bank holidays)

[Before you apply]
(1) The right candidate must be eligible to work full-time in UK immediately without any restriction. If you’re on any visa permitting full-time work in UK, please indicate your visa status in your CV and when it expires.
(2) Please send your CV in MS Word format
(3) ONLY right candidates will be contacted, and if your application is successful, we’ll contact you within 5 working days. We’re sorry but we do NOT respond to individual approach.