Programmatic Product Marketing Manager

Location:UK
Length: 6 months
Rate: From £48.08- £57.69 p/h PAYE (Equivalent to 100k - 120k per annual)
Hours:40 hours per week

About Our Client
Our Client is one of the world’s leading entertainment services with over 230 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can play, pause, and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

This Opportunity
This is a 6-month contract reporting to the Ads Marketing Manager, EMEA/UK to support the team during parental leave. As the Ads Marketing Manager, UK based in London, you will play a crucial role in establishing or clients Ads in the UK market. You’ll be responsible for strategizing and executing B2B marketing activities that drive brand recognition, align with sales objectives, and resonate with local advertisers. This role requires a proactive, versatile marketer with a firm grasp of the B2B landscape and experience in cross-functional collaboration.

Core Job Responsibilities:
*Develop Go-to-Market Strategies: Design and craft dynamic go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients, Collaborate closely with the Global Ads Marketing team to ensure alignment with global messaging
*Event Strategy & Industry Engagement: Lead our clients Ads’ presence at local industry events and custom client engagements, ensuring impactful representation and relevance at each touchpoint
*Cross-functional Collaboration: Partner with teams across Communications, Ad Product Marketing, Research, Sales, Partner Marketing, Events, and Marketing to maintain a unified ads narrative across all channels and touchpoints, support market launches, and foster ongoing growth in the UK
*Business Goal Alignment: Synthesise business objectives to define key audiences, optimal channels, and regions to activate, ensuring marketing initiatives align with overarching goals
*Data & Insights Analysis: Utilise data insights and new ad solutions to uncover and share compelling B2B stories tailored to the region and UK market, enriching the value proposition for advertising partners
*Advertiser Relationships & Insights: Gain a deep understanding of advertiser partners and gather actionable insights that shape both product and marketing strategies, representing partner needs to cross-functional teams
*Point of Contact for Trade Bodies: Serve as the main point of contact for activating and managing relationships with local trade bodies, such as the IAB, enhancing industry alignment and fostering credibility
*Leadership Updates: Deliver consistent updates to leadership, providing a comprehensive view of successes, challenges, and requests, ensuring transparency and support for the UK market’s strategic goals


Qualifications:
*7-10 years of experience in B2B marketing, product marketing, digital advertising, or marketing communications
*Familiarity with the CTV, OTT, or streaming landscape is preferred
*Proven expertise in product positioning, narrative crafting, and collateral development
*Skilled in partnering with product and sales teams to shape and communicate product strategy, positioning, and messaging effectively
*Demonstrated ability to generate and implement creative ideas, collaborate with agencies, and manage multiple projects with precision under tight deadlines
*Experience developing a variety of content types—blog posts, case studies, presentations, creative assets, and thought leadership pieces—to advance marketing goals
*Proven success in creating impactful B2B event activations, at 1P and 3P events, to support commercial goals
*Strong aptitude for working in cross-functional environments, effectively aligning diverse stakeholders and scaling communications