CRM Manager - Drive Customer Engagement
Location: Manchester, UK | Department: Marketing
Reporting to: Trading Director
Are you ready to transform customers into loyal brand advocates?
One of our clients is looking for a CRM Manager to lead their customer engagement strategy. If you’re passionate about personalising customer journeys, driving brand loyalty, and optimising every touchpoint - this role is for you.
What You’ll Do:
*Develop and own customer engagement strategies across Email, SMS & Loyalty
*Build automated lifecycle programmes to boost customer retention and LTV
*Use data-driven segmentation for hyper-personalised communication
*Collaborate across teams to align CRM activity with commercial goals
*Implement test-and-learn approaches to optimise results
*Report on CRM performance and share strategic recommendations
*Stay ahead of trends and technology, driving continuous innovation
*Ensure compliance with GDPR and UK data regulations
What You’ll Need:
*Proven experience in CRM management (D2C fashion or e-commerce is a plus)
*Analytical skills to turn data into actionable insights
*Fast-paced mindset and adaptability to evolving marketing needs
*Passion for customer engagement, with grit and perseverance
*Strong skills in CRM platforms like Klaviyo and marketing automation
*Creative problem-solving with a data-first approach
*Commercial focus on driving lifetime value and loyalty
Bonus Skills:
*Experience with SMS marketing campaigns
*Background in fashion or e-commerce
Why Join This Brand?
They’re all about creating meaningful customer relationships, powered by innovation, collaboration, and creativity. If you want to shape the future of CRM in a forward-thinking team, we’d love to hear from you.