Lead the development and execution of SEO and PPC strategies across a portfolio of brands, optimising search engine visibility and driving growth. Manage budgets, collaborate with internal teams and external partners, and ensure data-driven decision-making to achieve business objectives.
Client Details
A leading automotive retailer in the United Kingdom, established in 2006, currently consolidating its three main retail brands into a single network of over 190 outlets.
Description
*Develop and execute a combined search strategy across the group.
*Set performance targets and ensure campaigns are delivered within budget.
*Maximize team performance to support business objectives.
*Collaborate with agency partners to deliver sector-leading performance.
*Work with the Web Platform Board and Tech team to achieve goals.
*Manage budgets across multiple websites for optimal efficiency.
*Ensure data collection mechanisms are in place for reporting and insights.
*Use data to interpret consumer search trends and inform business decisions
*Measure performance against KPIs and lead SEO audit actions.
*Conduct research on product categories to inform search strategies.
*Monitor and analyze search performance and competitor activity.
*Collaborate with peers and stakeholders across strategy and performance.
*Work with the Data team to gain insights from customer channel attribution.
*Develop relationships and collaborate with stakeholders across the business.
*Upskill development and marketing teams on SEO best practices.
*Share knowledge regularly as part of learning sessions.
*Keep colleagues updated on the latest developments in SEO and PPC.
Profile
*Extensive experience in search and leadership skills.
*Proven track record in creating, managing, and executing SEO and PPC campaigns.
*Strong technical SEO experience, including website architecture and page speed optimization.
*Excellent communication skills for conveying complex messages clearly.
*Ability to interpret data and generate meaningful insights.
*Experience in a fast-paced environment managing multiple projects.
*Demonstrable experience driving innovation in digital channels.
*Ability to adapt best practices from various industries.
Job Offer
*25 days holiday rising with length of service, plus bank holidays.
*Access to an online rewards platform with cash back and discounts.
*Preferential service rates and colleague purchase scheme.
*Share incentive scheme and pension.
*Enhanced maternity and paternity benefits.
*Ongoing training opportunities for career development and progression.