This role focuses on creating and managing content for blogs, website pages, email campaigns, and social media channels in both German and English, with an emphasis on captivating storytelling and technical accuracy.
Client Details
Our client is a well-established global business operating in the retail sector. They are committed to providing world-class services and solutions for the last 75 years, delivering the highest possible standards of technical precision across their premium quality product ranges.
Description
*Develop and edit high-quality content for blogs, articles, newsletters, and web pages that aligns with the brand voice and values
*Produce engaging copy that communicates complex technical and lifestyle aspects of all products in an accessible, reader-friendly manner
*Collaborate with design and multimedia teams to enhance storytelling with visual content
*Collaborate on content strategy and planning, ensuring content is optimised for SEO and tailored to reach core target audiences effectively
*Conduct keyword research and implement SEO best practices to improve online visibility and drive traffic
*Update and refresh older content to ensure it remains relevant, accurate, and in line with current SEO trends
*Work with product, engineering, and marketing teams to gather insights and information, translating technical specifications into compelling customer stories
*Partner with customer support and social media teams to respond to emerging trends and topics, providing relevant and timely content
*Use analytic tools to monitor content performance, measure engagement, and refine content strategy based on insights
*Experiment with content formats and writing styles to continually optimise for reader engagement and brand impact
Profile
A successful Content Manager should have:
* Minimum of 5 years in content writing, technical writing, or a related role, with experience in technical and blog writing, online media, and SEO-focused content creation (mandatory)

* Fluency in German and English, with a demonstrated ability to craft engaging content in both languages (mandatory)

*Strong storytelling skills, with proficiency in CMS, analytics tools, and SEO best practices
*Ability to adjust tone and content style to various platforms, from technical articles to customer-focused blog posts
Job Offer
*A competitive basic salary
*Remote/Hybrid (including regular international travel)
*Pension Contribution
*Private Healthcare
*Career progression opportunities
*A positive and professional working environment
*25 Days Annual Leave