Our client, a growing charity are looking for a Content Manager to join the marketing function.
THE ROLE OF CONTENT MANAGER:
- Develop and deliver a comprehensive content strategy, ensuring alignment with wider commercial and campaign objectives.
- Plan, produce, and publish engaging, high-quality content for the website, blog, email newsletters, and social media platforms.
- Lead the development of member-focused and campaign-related content, including articles, press releases, guides, and reports.
- Manage a content calendar to ensure the timely release of key campaign and fundraising communications.
- Develop and implement a robust SEO strategy to increase organic search visibility and drive website traffic.
- Oversee website content updates, ensuring pages are optimised for search engines and user experience.
- Use analytical tools (e.g., Google Analytics, Google Search Console) to monitor and report on SEO performance, making data-driven recommendations for continuous improvement.
- Lead and execute the social media strategy, growing engagement and increasing reach across platforms, including Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.
- Create and schedule social media posts, ensuring engaging and relevant content is posted consistently.
- Use analytics platforms (Google Analytics, HubSpot, Sprout Social, etc.) to track, measure, and report on key content performance metrics.
- Collaborate with internal teams (Campaigns, Membership, Marketing, and Fundraising) to create unified and impactful messaging.
THE IDEAL CANDIDATE FOR THE CONTENT MANAGER ROLE:
- Proven experience in a senior content, social media, or digital marketing role, ideally within a charity, membership, or advocacy organisation.
- Strong understanding of SEO principles, tools, and tactics (on-page, off-page, technical SEO).
- Demonstrable experience managing and growing social media accounts.
- Excellent copywriting and editing skills, with the ability to adapt tone and messaging for different audiences and platforms.
- Strong project management skills, able to balance multiple projects and deadlines.
- Experience managing paid social media advertising campaigns.