Our client is looking for an experienced and strategic CRM Manager to join the global team, focusing on optimizing CRM strategies across B2C/B2B channels. This involves working with regional teams to ensure a consistent and seamless customer experience, enhancing customer engagement, driving revenue growth, and improving overall business performance.
Client Details
Our client is a well-established global business operating in the retail sector. They are committed to providing world-class services and solutions for the last 75 years, delivering the highest possible standards of technical precision across their premium quality product ranges.
Description
*Design and implement CRM strategies that align with global business objectives while considering regional differences for both B2C and B2B customer segments
*Define and monitor global customer journeys to optimise UX across various markets and touchpoints
*Manage, configure, and optimise the global CRM platform (e.g., Microsoft CRM Dynamics, Klaviyo) to ensure seamless integration with sales, marketing, and support functions
*Collaborate with regional IT teams to maintain data integrity, system security, and scalability
*Develop automation work-flows to streamline global processes, including email marketing, lead scoring, and customer segmentation.
*Analyse CRM data across regions to identify trends, customer behaviours, and opportunities for cross-selling and up-selling
*Generate detailed reports on global customer acquisition, retention, and satisfaction, providing actionable insights to senior management
*Use data insights to refine and improve global lead nurturing programs and campaign effectiveness
*Work closely with regional sales, marketing, customer service, and product development teams to align CRM strategies with global and local business goals
*Provide training and support to teams across different regions on CRM best practices, data entry, and reporting
Profile
*Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field
*Minimum of 5 years in managing CRM systems in both B2B and B2C environments, with experience in global or multi-region setups
*Proficiency in CRM platforms , data analytics tools, and marketing automation software
*Strong ability to analyse data and translate it into actionable insights
*Experience with SQL, Tableau, or similar tools is a plus
*Excellent written and verbal communication skills for effective interaction with global stakeholders
*Keen eye for detail, especially in data accuracy, reporting, and campaign tracking
*Ability to diagnose challenges in global CRM workflows and implement effective solutions
Job Offer
*A competitive basic salary
*Remote/Hybrid (including regular international travel)
*Pension Contribution
*Career progression opportunities
*A positive and professional working environment
*20 Days Annual Leave