Senior Product Marketing Manager
other jobs ABL Recruitment
Added before 1 Days
- England,London,City of London
- full-time
- £246.16 - £375.84 per day
Job Description:
Job Title: Senior Product Marketing Manager
Job type: Temporary
Estimated duration: 14 Months (Maternity cover)
Start date: 20/01/2025
Location: London (Hybrid)
Working hours: 40 hrs/week
Pay Rate: £246.16 - £375.84
My client, who is a world-renowned giant is looking for a Senior Product Marketing Manager. The role involves developing strategies to drive sponsorship product adoption, leading the organization through the entire product lifecycle-from title selection, go-to-market strategy, and brand partnerships to execution. It includes managing multiple projects, prioritizing them effectively, and ensuring alignment across various leaders and stakeholders.
Key job responsibilities:
*Shape the strategy for the video ads sponsorship program in the EU,collaborating with global sponsorship leaders and strategy and sales teams.
*Develop scalable workflows and approval processes for sourcing titles and titles
bundles for sponsorships, and for creating marketing materials that support Go-To-Market activities. This involves working closely with relevant teams across the organization.
*Drive creative thinking and innovation in the sponsorship offering, influencing broader creative and product marketing strategies across the EU product marketing team.
*Collaborate with the sales team to create effective sales enablement tools and training materials that support the sales process and drive revenue growth.
*Conduct competitive benchmarking and analysis to identify market trends, strengths, weaknesses, and opportunities, providing insights to shape the marketing strategy.
*Leverage internal and external market research insights to refine the sponsorship offer, influence the global product roadmap, and optimize content, products, and packaging to ensure market fit.
*Analyse marketing metrics and KPIs to assess the effectiveness of the sponsorship program and make data-driven recommendations for optimization.
*Stay current on industry trends and emerging technologies, ensuring strategies remain relevant and forward-thinking.
Basic qualifications:
*Professional non-internship marketing experience
*Experience using data and metrics to drive improvements
*Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
*Experience communicating results to senior leadership
*Experience building, executing and scaling cross-functional marketing programs
*Experience driving direction and alignment with cross-functional teams
Preferred qualifications:
*Experience with creating GTM initiatives at scale
*Experience guiding creative input, development and execution from concept to completion
Job type: Temporary
Estimated duration: 14 Months (Maternity cover)
Start date: 20/01/2025
Location: London (Hybrid)
Working hours: 40 hrs/week
Pay Rate: £246.16 - £375.84
My client, who is a world-renowned giant is looking for a Senior Product Marketing Manager. The role involves developing strategies to drive sponsorship product adoption, leading the organization through the entire product lifecycle-from title selection, go-to-market strategy, and brand partnerships to execution. It includes managing multiple projects, prioritizing them effectively, and ensuring alignment across various leaders and stakeholders.
Key job responsibilities:
*Shape the strategy for the video ads sponsorship program in the EU,collaborating with global sponsorship leaders and strategy and sales teams.
*Develop scalable workflows and approval processes for sourcing titles and titles
bundles for sponsorships, and for creating marketing materials that support Go-To-Market activities. This involves working closely with relevant teams across the organization.
*Drive creative thinking and innovation in the sponsorship offering, influencing broader creative and product marketing strategies across the EU product marketing team.
*Collaborate with the sales team to create effective sales enablement tools and training materials that support the sales process and drive revenue growth.
*Conduct competitive benchmarking and analysis to identify market trends, strengths, weaknesses, and opportunities, providing insights to shape the marketing strategy.
*Leverage internal and external market research insights to refine the sponsorship offer, influence the global product roadmap, and optimize content, products, and packaging to ensure market fit.
*Analyse marketing metrics and KPIs to assess the effectiveness of the sponsorship program and make data-driven recommendations for optimization.
*Stay current on industry trends and emerging technologies, ensuring strategies remain relevant and forward-thinking.
Basic qualifications:
*Professional non-internship marketing experience
*Experience using data and metrics to drive improvements
*Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
*Experience communicating results to senior leadership
*Experience building, executing and scaling cross-functional marketing programs
*Experience driving direction and alignment with cross-functional teams
Preferred qualifications:
*Experience with creating GTM initiatives at scale
*Experience guiding creative input, development and execution from concept to completion
Job number 1832263
metapel
Company Details:
ABL Recruitment
Company size:
Industry:
ABL is a leading Recruitment Consultancy based in central London, predominantly focused on the recruitment of multilingual speakers across the UK and ...