Our client are looking for an experienced Digital Marketing Executive. The role will involve managing digital marketing campaigns within the financial services industry. A candidate with 3+ years experience in broad digital marketing roles would be a great fit for this position!
Client Details
This firm of chartered accountants in Liverpool offers a wide range of services in the UK and internationally. With a marketing function of 20+ members, you will be joining a highly experienced team.
Description
The Senior Digital Marketing Executive role will involve:
Campaign Execution & Support
*Support the Senior Digital Marketing Manager in executing both paid and organic campaigns, ensuring they achieve their objectives.
*Develop and manage campaign assets, meeting deadlines and adhering to brand guidelines.
*Analyze campaign data to generate actionable insights that drive performance improvements.
*Provide regular updates and reports to align campaign efforts with business goals.
Design & Multimedia:
*Create visually appealing social media assets using tools such as Canva, InDesign, and video editing software.
*Ensure all digital content maintains the brand’s visual identity and remains on-trend and consistent.
Content and Website Management
*Assist with daily tasks related to digital team activities and implement new website features as needed.
*Utilize content management systems (CMS) to upload and manage website content effectively.
Creative Campaign Development
*Bring creativity and originality to digital marketing campaigns, ensuring they are engaging and align with the company’s values and innovative mindset.
*Participate in campaign planning sessions while staying informed about the latest trends in digital marketing.
*Collaborate with digital and marketing teams to create cohesive campaigns that enhance the company’s social media presence and messaging.
Social Media Management
*Create, schedule, and post engaging content across various social media platforms to maintain an active and dynamic social media calendar.
*Manage day-to-day social media activities, including fostering audience engagement, addressing inquiries, and encouraging meaningful interactions.
*Develop and refine social media copy to ensure it is consistent with the company’s tone of voice and brand identity.
Profile
A successful Senior Digital Marketing Executive will have the below experience:
*Minimum of 3 years’ experience in a digital marketing role.
*Strong stakeholder management skills.
*Proficiency with social media scheduling, monitoring, and analytics tools.
*Advanced skills in design and multimedia tools such as Canva, InDesign, and ideally video editing software.
*Exceptional organizational skills with the ability to handle multiple projects and meet deadlines effectively.
*Creative mindset with a talent for generating innovative ideas that align with brand objectives.
*A driving license with access to a car - for purposes of business travel when required.
Job Offer
On offer for the successful Senior Digital Marketing Executive:
*A competitive salary in the range of £32,000 - £35,000
*A hybrid working model - 2 days working from home.
*33 days holiday (inc. bank holidays) with buy / sell holiday option