An opportunity has arisen for a highly motivated and creative Senior Marketing Executive. The successful candidate will take the lead on creating and executing marketing campaigns for conferences.
Client Details
Our client is a globally recognised leader in the Media & Agency industry. With a team of over 1,000 people, they are renowned for their commitment to delivering top-tier services and innovative solutions.
Description
Reporting into the Marketing Manager, this role is responsible for producing and implementing year-round marketing strategy, promoting our conferences and events to delegates and sponsors.
You’ll either be a Senior Marketing Executive or a Marketing Executive who is looking to take a step up!
Being fluent in Spanish is desirable but not essential for the role.
The role will hold responsibility for creating and implementing innovative marketing campaigns, delivered on time and within budget, leveraging email, website, social media, content, and influencers in our network to generate highly qualified leads for our sales team and achieve marketing KPIs.
The ideal candidate will have outstanding attention to detail, be highly proactive and an excellent team player with the ability to manage multiple projects to a high standard.
Key Responsibilities:
*Planning and delivering cross-channel marketing campaigns with support of conference producers in line with the event or project objectives.
*Writing and proofing copy for a range of marketing platforms and materials including websites, social media, emails, and brochures.
*Managing the planning and execution of all email campaigns and creating customer journeys for events from start to finish.
*Working with the research team to segment data, identify gaps, develop new data sources, and implement a data build plan.
*Managing and maintain event websites with regular updates.
*Continuous monitoring and evaluation of digital campaigns/channels and marketing emails, making recommendations to improve performance and drive ROI.
*Producing comprehensive post campaign reports, with recommendations for future improvements.
*Assisting with the design, production and distribution of all promotional materials relating to the portfolio.
*Working with key media and association partners to secure valuable external promotions for the conferences.
*Maintaining social media pages.
*Taking ownership of key overall brand campaigns, such as monthly newsletter and various web pages.
*Proactively participating in 1:1s, team meetings and project meetings, putting forward observations and new ideas to drive the success of both marketing and wider team activities.
Profile
RequirementsKnowledge, Skills & Behaviours:
*Marketing experience in a similar role.
*Strong copywriting and proofing skills.
*Knowledge of best practice across email, social media, paid media, and websites.
*Solid understanding of the core event marketing disciplines.
*Proficient in Microsoft Excel, Word, and PowerPoint.
*Creative eye and strong attention to detail.
*Analytical and able to draw conclusions and make recommendations.
*Multi-tasking with the ability to prioritise relevant tasks.
*Highly proactive and happy to take on a challenge.
*A genuine team player that is collaborative in nature.
*Excellent interpersonal and strong communication skills.
*Experience using Pardot, Salesforce or a similar CRM system is desirable.
*Familiarity with WordPress, or an alternative CMS platform, is desirable.
Job Offer
*A competitive salary ranging from £30,000-40,0000
*Comprehensive benefits package.
*Generous holiday leave.
*A team-oriented culture, with a focus on employee development and recognition.
*The opportunity to work in a vibrant location in London.
This Marketing Executive role provides an excellent opportunity to join a globally recognised company in the Media & Agency industry. If you are ambitious and ready to make a significant impact, we encourage you to apply.