The Marketing Director will be responsible for driving sales across the organisation, achieving box office and other income targets, customer acquisition and retention, whilst also leading on wider brand and corporate communications and audience development.
They will lead the Marketing team, working across the live, cinema, festival and creative learning programmes, the summer outdoor season in Grosvenor Park as well as income-generating activities such as membership and our food and beverage operation, The Kitchen café bar and restaurant.
They will champion Storyhouse’s commitment to broadening the range of people that access our work, developing and implementing audience development strategies to meet this ambition.
They will be the brand champion for Storyhouse, leading on PR and corporate communications for our work as a charity and anchor institution in the city and wider region, in support of other areas of work such as fundraising and stakeholder management.
As a member of the Senior Leadership Team, the Marketing Director will work closely with the Chief Executive on the development and implementation of Storyhouse’s strategy and business plans. They will manage a small team and annual budget of c£300k with significant focus on data-driven digital marketing and creative, low-cost approaches to reaching and engaging new communities.