This role is critical to ensuring accurate data collection and enabling robust reporting, analytics, and optimisation for one of the UK’s most iconic names in retail and hospitality.
Key Responsibilities:
*Take full ownership of tagging implementation, handling the end-to-end setup, deployment, and troubleshooting of analytics and marketing tags daily.
*Define and document data layer requirements, collaborating closely with developers to ensure proper integration and functionality.
*Implement, debug, and validate tracking tags to ensure clean, reliable data flows across all digital platforms.
*Continuously monitor and maintain data quality, resolving discrepancies promptly to ensure accuracy in reporting and analysis.
*Develop, refine, and enforce best practices for tagging and data layer management.
*Translate tracking requirements into actionable tasks for developers and provide clear communication to technical and non-technical stakeholders alike.
*Partner with product teams to align tagging solutions with business goals and KPIs, ensuring seamless tracking of user interactions and behaviours.
*Lead the technical execution of A/B and multivariate testing (MVT), working with product and optimisation teams to implement and validate testing tags.
*Collaborate with a third-party digital agency to manage tagging updates and ensure ongoing alignment with broader business objectives.
About You:

You are someone who thrives in a hands-on, implementation-heavy role and takes pride in the quality and accuracy of your work.

Key Skills and Experience:

*Proven experience in a similar role, such as Tagging Implementation Specialist, Analytics Implementation Specialist, Web Developer, or Digital Analyst.
*Expert-level proficiency in Tag Management Systems like Google Tag Manager (GTM).
*Strong working knowledge of analytics tools, particularly Google Analytics (GA4), Firebase, or similar platforms.
*Hands-on experience implementing tracking for mobile apps is a strong advantage.
*Familiarity with web technologies like HTML, CSS, and JavaScript.
*Experience supporting A/B and multivariate testing using tools like Optimizely or similar.
*Ability to troubleshoot and resolve tagging issues quickly and effectively.
*Strong written and verbal communication skills, with the ability to explain technical concepts clearly to non-technical audiences.
*Experience working in a fast-paced environment, juggling multiple projects and priorities.
*Excellent stakeholder management skills, with the ability to collaborate effectively across diverse teams and organisational levels.



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