Job Title: Data Analyst (Marketing)
Location: Reading (Hybrid - 2 days onsite)
Salary: £35,000 - £50,000
About the Company
The client is a leading Marketing Service company dedicated to providing innovative solutions to clients in Marketing and Advertising, they need a BI Analyst to leverage data-driven insights to improve decision-making, enhance customer experiences, and achieve sustainable growth.
Position Summary
We are seeking a skilled and detail-oriented Data (BI) Analyst to join our dynamic team. The BI Analyst will play a key role in transforming complex data into actionable insights to support strategic decision-making across the organisation. This individual will collaborate with cross-functional teams to design, develop, and maintain dashboards, reports, and data models that drive business performance in the financial services sector.
Key Responsibilities
*Data Analysis and Reporting: *Collect, analyse, and interpret financial and operational data to identify trends, patterns, and actionable insights.
*Develop and maintain standardized and ad-hoc reports to monitor key performance indicators (KPIs).

*Dashboard and Visualisation Development: *Create and manage interactive dashboards and visualizations using tools like Tableau, Power BI, or Looker.
*Ensure dashboards provide clear, accurate, and actionable insights for stakeholders.

*Collaboration and Stakeholder Engagement: *Partner with business leaders, finance teams, and IT to understand data requirements and deliver tailored BI solutions.
*Communicate insights and recommendations effectively to both technical and non-technical audiences.

*Data Integrity and Quality Assurance: *Perform data validation and ensure the accuracy, consistency, and reliability of datasets.
*Identify and resolve data quality issues by working closely with data engineers and IT teams.

*Process Improvement: *Identify opportunities to automate reporting processes and streamline data workflows.
*Contribute to the development of best practices for BI tools and processes.

Qualifications
Required Skills and Experience:
*Bachelor’s degree in Data Analytics, Marketing, Finance, Business, Computer Science, or a related field.
*1-3 years of experience in business intelligence, data analysis, or a similar role, preferably within the marketing Industry.
*Proficiency in BI tools such as Tableau, Power BI, or Looker.
*Strong SQL skills and experience working with relational databases.
*Understanding of financial services operations and terminology.
*Strong analytical and problem-solving skills with a keen attention to detail.
*Excellent communication and interpersonal skills.
Preferred Skills:
*Experience with Python or R for data analysis.
*Familiarity with cloud platforms like AWS, Azure, or Google Cloud.
*Knowledge of data modeling concepts and ETL processes.
*Certification in BI tools or related technologies.
*Knowledge of SEO and PPC
*Marketing background
What We Offer
*Competitive salary and benefits package.
*Opportunities for professional development and career growth.
*A collaborative and inclusive workplace culture.
*Flexible working arrangements, including remote work options.
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.