CRM Executive | Premium Ladieswear Brand | London | £40k - £45k
Are you a dynamic, data-driven marketer with a passion for fashion? Do you excel at building customer relationships and driving brand loyalty? If so, we want YOU to help shape the future of a premium ladieswear brand based in the heart of London!
With backing and investment, our client is scaling fast, and we need a talented and creative CRM Executive to join this vibrant team. This is your opportunity to play a pivotal role in taking the brand to the next level.
The Role of CRM Executive: In this exciting, multifaceted position, you’ll lead the development and execution of customer retention strategies that will enhance engagement and drive long-term value. From CRM and email marketing to SMS campaigns and loyalty programmes, you’ll be the driving force behind all retention efforts.
Key Responsibilities in The Position of CRM Executive: * Retention Strategy Development: Design and implement an integrated retention strategy across CRM, loyalty, email marketing, SMS, and other channels. Your goal is to boost customer engagement and lifetime value.

* Customer Lifecycle Management: Map out and optimise the entire customer journey, identifying key touchpoints and strategies that encourage repeat purchases and increase brand loyalty.

* Data and Analytics: Build and manage a comprehensive analytics framework to measure the success of retention activities, uncover key insights, and drive data-informed strategic decisions.

* Cross-Functional Collaboration: Work closely with digital marketing, creative, product, and e-commerce teams to ensure a seamless customer experience across all touchpoints.

* Loyalty Programs: Design, launch, and optimise loyalty programmes that encourage repeat purchases and enhance the overall customer experience.

* Personalisation and Segmentation: Develop advanced segmentation strategies and personalise communications based on customer behaviour, preferences, and purchase patterns to maximise engagement.

* Campaign Execution: Lead the end-to-end execution of retention campaigns, ensuring that email and SMS communications are timely, relevant, and compelling.

* A/B Testing & Optimisation: Implement testing methodologies to optimise retention tactics and improve key metrics such as repeat purchase rates and average order value.

* Trend Spotting: Keep up with industry trends and competitor strategies in CRM and retention marketing to identify new opportunities and maintain a competitive edge.

About You; * Knowledge: At least 2+ years in retention marketing, CRM, or lifecycle marketing-preferably within fashion or e-commerce. You’ve got the experience to hit the ground running!

* Analytical Skills: Advanced proficiency in analytics tools (Google Analytics, CRM platforms) and experience working with customer data to drive decisions and improve performance.

* CRM Expertise: A deep understanding of CRM systems and tools, with proven experience managing successful email, SMS, and loyalty programmes.

* Customer-Centric Mindset: A strategic thinker with a strong understanding of the customer journey and how to engage, retain, and drive loyalty through every stage.

* Tech-Savvy & Creative: You bring both analytical thinking and creativity to the table, with the ability to turn ideas into impactful, data-driven strategies.

* Collaborative: You thrive in a fast-paced, team-oriented environment, working closely with others to achieve shared goals.

Whats In It For You? * Growth Potential: With investment and a clear growth strategy, this is a fantastic opportunity to make a meaningful impact and grow within the company.

* Exciting Culture: A dynamic and supportive work environment, where creativity and collaboration are encouraged.

* London-Based: Join a fast-growing London-based brand with the opportunity to work in one of the most vibrant cities in the world.

If you’re ready to bring your retention marketing expertise to a premium fashion brand and help us grow, we’d love to hear from you!
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