Job Title: Regional Sales Manager (Food & FMCG)
Contract: Full Time, Permanent 
Salary: £50,000 + Bonus, Company Car & Extensive Benefits
Purpose of the Role: To maintain and develop the External Sales teams within the South Division (Midlands, South Wales & South West), with the aim of growing turnover and profit. Strong leadership and motivational skills are essential.
Key Responsibilities:
*Develop and motivate External Sales teams through regular field visits, meetings, and performance appraisals.
*Enhance high-level sales and account management skills within the team.
*Understand the marketplace and customers’ businesses and requirements.
*Ensure the highest levels of customer care to offer a ’best in class’ service.
*Empower the Sales Team to achieve annual sales and margin targets.
*Develop key accounts and monitor margins in line with guidelines.
*Build and implement an annual sales budget and rolling sales forecast.
*Assist in creating and implementing strategies for winning business opportunities.
*Develop and nurture relationships with key contacts within direct and indirect channels.
*Manage specified key and local accounts in the region.
*Drive the Sales Team to achieve all targets and ensure sufficient, appropriately trained individuals are in place.
*Update and approve new customers and review the customer database annually.
*Ensure records, data, and information are constantly updated to exploit market potential.
*Develop and implement agreed KPIs for the sales team.
*Ensure the Sales Team records and reports on their functions/activities.
*Spend a minimum of 1 day per week in the field with the Sales Team.
*Establish, maintain, and improve procedures and work instructions within the Sales Departments.
*Regularly check that customers’ requirements are being satisfied and maintain professionalism in all company contacts.
*Act as an ambassador for the client, promoting their services wherever possible.
*Overall responsibility for the management and motivation of the external Sales team.
*Liaise with the MD to enable joint ownership and responsibility of strategy and customers.
Job Requirements:
*Strong background in people management
*Strong margin maintenance knowledge
*People management and leadership experience
*Strong commercial acumen
*Strong analytical skills
*Extensive sales experience
*Knowledge of bakery, food service, or good manufacturing operations
*Strong negotiation skills with a proven track record
*Excellent IT skills (proficient in Microsoft Excel and PowerPoint)
*Excellent team-leading abilities and networking skills
*Exceptional customer service skills
*Results-oriented with a positive outlook
*Exceptional communication and deal-closing skills
*Valid UK driving license
What We Offer:
*KPI bonus scheme
*33 days holiday inclusive of bank holidays (pro rata)
*Company Pension Scheme
*Life Assurance cover
*Company Sick Pay
*Employee Discount Scheme
*Cycle to work Scheme
*Employee Assistance Programme